LUXURY WATCH SHOWCASE DESIGN, Timecrafters at TheTimesCenter NYC
Our CHALLENGE was to create a Dynamic Brand Space to exhibit Van Cleef & Arpels Poetry of Time timepiece collection at the luxury watch show; Timecrafters. The timepiece collection was inspired by Jules Verne’s Voyages Extraordinaires.
The CONCEPT was to create a museum worthy showcase to display the collection. We carefully integrated the Poetry of Time graphic elements while taking great care not to visually overwhelm the space.
A scale model was built prior to fabrication. The design featured a stepping perimeter with vignettes to showcase each timepiece.
The finished space exuded luxury, elegance, expertise and craftsmanship.