EXPERIENTIAL PRODUCT LAUNCH DISPLAY: TTPM 2018 Holiday Showcase: Lil’ Gleemerz
Our GOAL was to create an immersive experience for the launch of Lil’ Gleemerz at the TTPM 2018 Holiday Showcase. Lil Gleemerz are delightful interactive toys with rainbow light fur tails, glowing eyes and sweet voices. An Infinity Cube was designed using mirrors, a backlit branded lightbox, custom black hexagonal shelves for merchandising, glossy black flooring and row upon row (or so it seemed) of LED lights to create a glowing illusion of infinite space.