EXPERIENTIAL PRODUCT LAUNCH DISPLAY: TTPM 2018 Spring Showcase
The CHALLENGE was to create a show-stopping booth for the TTPM 2018 spring showcase. Our GOAL was to bring the excitement and energy of Jurassic World to life in a manner that would demand attention and create a true sense of place.
For inspiration, we visited zoos and museums, studied scale and even played with toys. We explored the feeling of being dwarfed by something enormous and were fascinated by the beauty of skeletal systems. We contemplated dinosaur skin. What should it look like? Should it be represented realistically or abstractly? How do you bring “pre-historic fauna” to life inside? The results? TREMENDOUS!!!