MERCHANDISING SYSTEM DESIGN, Madison Avenue Boutique
The GOAL was to design a sleek merchandising system for the Georg Jensen Madison Avenue Boutique. The desired aesthetic was streamlined elegant modern. The intention of the design system was to highlight the beauty of each item in the boutique. To initiate the project, we collaborated with the store manager and sales associates to fully understand their vision and needs. Full scale working prototypes of all forms were created and tested in-store to ensure design and functionality success. Project scope included the design and fabrication management of round pedestals that act as the boutique's central focal point, plexi glass display forms to showcase a broad collection of jewelry and accessory items, under stock trays, blocks and risers for the home decor collection as well as the design and fabrication of a custom cutlery display form.