EXPERIENTIAL PRODUCT LAUNCH DISPLAY TTPM 2019 SPRING SHOWCASE
We were given the exciting challenge to create Mattel’s 2019 TTPM® Spring Showcase booth with Toy Story 4 as the star. The intended aesthetic was to capture the feeling of being at a carnival.
The use of lights, color and movement was essential in creating a carnival feeling at a crowded and busy trade show. Designing motorized displays for the beloved Toy Story action figures and a marquee with lights generated a sense of excitement and energy.
We designed star space for Mattel’s other hot properties to shine with curated displays of Barbie, the incredibly popular and just launched BTS action dolls and Hot Wheels.